Marketing Consulting Services

As I was making my rounds through my regular sources of information, I have come across a brief topic from the Sacramento Bee. The title of the article is, ” Sacramento’s Facebook Profile: A City of Homebodies and Online Game Addeicts.”

Although, I may concur with the article’s observation that a subset of the fans to the Sacramento profile may fall into this category; this is the case about pretty much the rest of the country.  I wish there were some hard facts to get a bit of information as to the social demographic of fans to the city and polling whether they believe they fall into this category.

Here is the full article from #SacramentoBee

So, you have been using your iphone for a bit and figured that perhaps you can make a better app than the one you are using. Well, I have news for you! Swebapps, is a simple, inexpensive way for you to build, track and update your own iPhone application online.

Here is the FAQ’s and you should be able to get started. An example app using Swebapps has been announced recently to beavailable as an alternate reality game (ARG). The app will be available in the ScreenBurn at SXSW Arcade.

Facebook Zero for Mobile

The world’s biggest social network has revealed details of a stripped-down, text-only version of its mobile site called Facebook Zero.

The low-bandwidth site is aimed at people viewing Facebook on their mobile and will launch “in the coming weeks”.

The social network recently said that more than 100 million people now access Facebook from their phone.

Via #BBC -> http://bit.ly/9Mp1Y0

A great deal of digital marketing is done via one of today’s most popular communication medium: email. Anyone who browses the internet counts with at least has an email account to their name. This is why it presents such an alluring channel to reach out to potential customers.

Today, via Business Wire in Sacramento, I learned that an expert in the matter provided some insight into the practice of email marketing as well as how to go about doing it well.The expert, Dan Forootan, denotes 10 best practices to consider and apply:

1) Buying Lists: Just Say No

2) Sign-Ups: Make it Easy

3) Don’t Rush It

4) Start a Conversation

5) Provide an Incentive

6) Share it

7) Keep It Clean

8) Addresses to Avoid

9) Make the Connection

10) Give Them an Out

More @ StreamSend: How to Get New Customers with Email | Reuters.

The more I read what Forootan explains for each one of the 10 best practices the stronger the argument for marketing based on user preferences becomes. Customer preferences *should* dictate the tone of the engagement and the content of the conversation your company has with your prospective customers. A customer that is not ready to buy now does not equate into no purchase. Your company should look to build the relationship, answer the concerns of the customer about your product or service and sell them the purchasing experience.

- NameIsMO